市场部 & 定量方法

The 市场营销 Management concentration offers a holistic view of the marketing function, with special focus on consumer analysis, value creation and delivery, marketing segmentation, and marketing strategy development and execution, within the context of changing and 竞争激烈的商业环境.  The 市场营销 Management concentration prepares students for career in sales, advertising and marketing communication, retailing, supply chain management, market research and related areas.  这是很好的准备 for positions in healthcare marketing, sports marketing, tourism and hospitality, non-profit marketing, financial services marketing and a host of other growth industries. 

In globally-competitive organizations, sales professionals are increasingly responsible for market growth, value creation, customer relationship management, branding, and communication of product, service, and organizational benefits. 销售函数 is the engine that propels every aspect of the organization. 专业销售 Concentration prepares students for rewarding careers in sales and related areas. 学生 completing this concentration have some proficiency in relationship selling, buyer behavior, value creation and delivery, prospecting, sales call planning, communications skills, negotiating win/win solutions, and customer relationship management.

Supply Chain Management (SCM) embraces the full range of processes required to get good and services from vendors and to deliver finished products to customers worldwide.  The concentration highlights the management of activities from sourcing/procurement, conversion into finished goods, and related logistics.  区域包含协调 and collaboration with all channel partners namely suppliers, intermediaries, third 方服务提供商和客户.  SCM专业为学生准备 entry-level jobs in logistics, transportation, warehousing and distribution, purchasing/procurement, port management, supply management, demand management, and customer service.

Three credit hours of internship credit are required for graduation from the Mitchell 商学院. The MCOB internship program provides marketing student internship opportunities for students planning careers in marketing to gain experience in their field prior 到毕业.

To learn more about Internships for marketing majors, visit our 实习的网页. 

For marketing curriculum, requirements for marketing majors, or business electives, 请浏览 大学的公告.